Below you will find excerpts of my latest articles/posts that I have produced. To see the full article for any entry, you may click on the Title of the article.
This is a question that I have pondered for many years. They are hugely time consuming and often do not achieve what they were set out to do. So why do Major Gifts Executives buckle under the pressure of their …
Menus, Venues and lack of Revenues – Why do Leaders like Major Donor events? Read more »
It is a well known fact this it is extremely hard to secure Major Donor meetings in August and December. Perhaps in December it is slightly easier up until about the 10th. After that it is difficult to get anyone’s …
Don’t Let the Dead Two Months of the Year for Major Donor Meetings turn into Four Months Read more »
Sometimes we can’t see the Wood for the Trees. The Cambridge Dictionary describes this phrase as “to be unable to understand a situation clearly because you are too involved in it”. If you are a Director of Fundraising, team leader or a Major Gifts Executive you may have developed …
A strategy is simply your plan to get you where you want to go using the resources you have available. To have a strategy for each of your qualified donors is important. I am often asked ‘How can I write …
Qualifying an individual on to your caseload is a major commitment on your part. I would think long and hard before doing this. You may well have 15 – 30 prospects that have been researched and you are in the …
What is the difference between Prospects and a Qualified Caseload? Read more »
One of the lessons I learned early on in my career was not to prejudge a prospect. Honestly, it really is true that the individuals you think can’t possibly be interested in your organisation are and the others who are …
As you get nearer to asking for a major gift you need to be intentional with your monthly touch points. As you lead towards the Ask it goes without saying that you must have regular contact with your potential donor. …
Have you heard a Director in your organisation say: “I don’t feel comfortable asking for that much (high level £ gift) because I don’t want to undermine our relationship”……… The underlying implication here is that asking for a high level …
The assumption here is that you have identified the Major Donor prospect as someone who is personally wealthy and in your view could potentially give a £10k+ gift if further engaged with your organisation. Bear in mind that it might …
The role of the Major Gifts Executive (MGE) is to build a healthy relationship with each Major Donor. However there is a fine balance between being ‘over friendly’ and losing the purpose of building the relationship towards philanthropy. The relationship …
